Creative Ways to Market Your NFT Collection

19 Apr Creative Ways to Market Your NFT Collection

Minting and selling NFTs is a trend taking the internet by storm. It can also be a steady source of income for digital artist minting and selling NFTs on marketplaces such as OpenSea. However, it is essential that the right people see your product for it to sell well. Simply knowing how to mint an NFT and placing it online will not earn you big bucks.

The most successful NFT collections are those that take marketing seriously. If you want to market your NFTs the right way for a big payday, here is how to go about it.

Promote Your Project on Instagram

Instagram is an appropriate platform to promote NFTs as it was designed to share photos and digital art. Some of the world’s leading digital artists use Instagram to build hype around their projects and get more people talking about them.

Hashtags make promoting on Instagram easy as it categories posts so that the right people notice your posts. Using keywords can help people find your collection fast. The aim is to maximise your reach while ensuring that those who see your posts know what they are looking at.

Embrace Discord

If you are promoting an NFT collection, join Discord servers. Most people on Discord are already crypto enthusiasts looking for the next crypto project or NFT collection to invest in early.

It is recommended to join public servers particularly those dedicated to the promotion of NFT projects. Most people on Discord will give your project a look, and they may even promote it. You can also consider creating Discord events to generate hype for the NFT collection.  

Alongside public servers, it is essential to seek out investment servers on Discord. These are invite-only servers, and you need to be an active member to qualify. You also need to expand your network before you eventually land an invitation.

Hype it Up on Reddit

Reddit’s demographic makes it the perfect community to advertise your NFT collection. Most members on Reddit are into crypto and NFTs. Getting people interested in your project should be easy but getting them to commit funds can be more difficult. Look for subreddits with a focus on NFT and you will most likely find a few investors from the platform.

If you plan to market via Reddit, ensure that you are a regular user of the platform. The more active you are, the higher the chance that your posts will get noticed. Users on Reddit are often sharp and will quickly point out any issues with your project. Make sure you have a clear picture of how you created your NFT collection and its intended purpose.

The above-mentioned strategies will help you successfully market your NFT projects.